“What’s newer, I think, is we’ve seen from the Daily Wire in particular a sort of range of issues in which the media outlet side is kind of creating demand for particular products by tearing down particular companies,” said Matt Gertz, senior fellow at Media Matters, a progressive watchdog group.
“And then on the business side, they’re creating a supply of products that they can endorse and sell, so that people can buy them instead.”
Jeremy’s Razors has continually received poor reviews – “Absolutely terrible … Would rather use products from a woke company than rip my skin off with Jeremy’s Razors,” one person wrote on the company’s Facebook page in March – but that hasn’t stopped the company, and what seemingly began as a fit of pique has since evolved into a whole range of Jeremy’s products.
There’s an all-purpose cleaner: “Sure to wipe out woke,” the blurb says; a shampoo: “Softens hair, not masculinity”; and a hand soap: “You’re not responsible for woke culture, and you don’t have to participate in it either. Wash your hands of it all.”
“They’re attacking existing men’s health companies, saying that they can’t be trusted and are bad. And then they are providing you instead with an alternative,” Gertz said.
“You just have to give them money and they will give you a product that I guess you can feel more politically comfortable with. Effectively what we see on the right is they create a very dedicated audience and then they bilk them for all they’re worth.”
Notably, with many of the rightwing companies, commitment to non-woke causes comes at a price. Ultra Right beer retails at $45 for 24 beers, about twice the price of the liberal Bud Light. The Daily Wire’s multivitamin costs $39.99 for a 30-day supply – about 10 times the price of Centrum multivitamins.
There’s a risk for the customer, too, even aside from the irritation allegedly caused by Jeremy’s Razors. Ultra Right Beer earned an F rating from the Better Business Bureau in January, after it received 175 complaints in six months – mostly for not delivering beer people had paid for.
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