Seeding Innovation: The Path to Profit and Purpose in the 21st Century by Robyn O'Brien
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- Seeding Innovation: The Path to Profit and Purpose in the 21st Century
- Robyn O'Brien
- Page: 256
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781394227105
- Publisher: Wiley
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Build and grow a company ready for the next generation of consumers In Seeding Innovation: The Path to Profit and Purpose in the 21st Century, veteran entrepreneur, award winning author, global strategist, speaker, and Rice University Innovation and Entrepreneurship professor, Robyn O’Brien, delivers an insightful and data driven roadmap to authenticity and smart leadership in the face of accelerating technological, environmental, and social change. In the book, you’ll discover how to build resilience, authenticity, market share and purpose into your business plan and move beyond box-ticking, virtue signaling and one-dimensional metrics, in a way that strengthens your business model, enhances your bottom line, attracts investors, fortifies employee retention, and more. With her characteristic candor and attention to data and deep experience on the frontlines of industry change, Robyn explains how you can transform concepts like paradigm blindness, scarcity, imposter syndrome, rejection, and fear to build durable, lasting, and profitable businesses that integrate social and environmental principles, with courage and integrity to drive long term shareholder and stakeholder value. You’ll also discover how to: Develop a purpose-driven product line that holds strong appeal for new generations of consumers and avoids the ruthless practices associated with PR nightmares and externalized costs Build an iconic company that focuses on integrating meaningful change to inspire customers, investors, and employees and that eschews meaningless press releases and virtue signaling Overcome imposter syndrome and naysayers using the S.T.O.P. Protocol ™ Develop supportive scaffolding and a resilient mindset in order to leverage courage and gain market share Build boards (not echo chambers), why equity and governance matters, and how diversity is good for your bottom line Integrate authentic marketing and storytelling into your brand strategy to drive revenue and capture market share Avoid the dangers of silos, fundraising traps and toxic capital and build a model with value-aligned, informed investors. Spot greenwashing, gender washing, and carbon washing, and more importantly, how to avoid them within your own organization and drive change Address headlines around ESG and DEI metrics in order to meet the needs of asset managers and investors, build successful teams and integrate goals that are central to outperformance and higher returns Gen Z and the modern consumer are looking for companies with authenticity—they want transparency and purpose from brands that are future proofing for the planet they’re inheriting. With this changing consumer focus and mindset emerges an urgent need for emotionally intelligent leadership. Along with profitability, 21st century leaders must focus on environmental stewardship, equity and justice, employee retention, recruiting, collaboration, and emerging other key aspects of modern business.
Seeding Innovation: The Path to Profit and Purpose in
Build an iconic company that focuses on integrating meaningful change to inspire customers, investors, and employees and that eschews meaningless press releases
11. The Cotton Revolution
Jun 7, 2013 —
Technology and Innovation Report 2021
This path dependency can be illustrated with product For this purpose, they can learn from the Wage inequality, technology and trade: 21st century evidence.
Seeding Innovation: The Path to Profit and Purpose in the 21st
Build and grow a company ready for the next generation of consumers In Seeding Innovation: The Path to Profit and Purpose in the 21st Century,
Investors must move beyond innovation to achieve impact
Sep 25, 2018 —
Entrepreneurship
21st Century Scholars · Project Lead the Way · First Financial aid and pre-seed journey by founding a Technology Consulting Firm, reflecting her early
Seeding Innovation: The Path to Profit and Purpose in the 21st
Buy the book Seeding Innovation: The Path to Profit and Purpose in the 21st Century by robyn obrien at Indigo.
The Path to Profit and Purpose in the 21st Century (Hardcover)
Develop a purpose-driven product line that holds strong appeal for new generations of consumers and avoids the ruthless practices associated with PR nightmares
The Path to Profit and Purpose in the 21st Century (Hardcover)
Description. Build and grow a company ready for the next generation of consumers. In Seeding Innovation - The Path to Profit and Purpose in the 21st Century
The Business Of The 21st Century summary
Franchises might seem a safer bet, but they too come with hefty initial investments and delayed profits. A more accessible path to success lies in creating
Seeding Innovation, Robyn O'Brien
Seeding Innovation · The Path to Profit and Purpose in the 21st Century · Robyn O'Brien
Innovation. Perspectives for the 21st Century - BBVA OpenMind
profit margins, and to develop channels of path. From a theoretical point of view, perhaps purpose of growing certain kinds of plants. This required
Seeding Innovation: The Path to Profit and Purpose in
Seeding Innovation: The Path to Profit and Purpose in the 21st Century ; ISBN-10. 1394227108 ; ISBN-13. 978-1394227105 ; Edition. 1st ; Publisher. Wiley.
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