The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss PhD, Deborah J. MacInnis PhD
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- The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It
- Allen Weiss PhD, Deborah J. MacInnis PhD
- Page: 256
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781637745038
- Publisher: BenBella Books, Inc.
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From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace. Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way. Drs. Allen Weiss and Debbie J. MacInnis, professors and branding, brand benefits, and positioning experts, are about to change that. In The Brand Benefits Playbook, Weiss and MacInnis help readers understand, and transition to, a benefits-based model. This focus on customer benefits will teach organizations: What market they are in (or could be operating in) How customers perceive their brand (and that of their competitors) in terms of benefits The most effective way to segment a market and position a brand in terms of benefits How to deliver benefits throughout the customer journey How a focus on benefits facilitates growth Evidence-based, integrated, and simple, this innovative approach can be applied to all markets—and ensures that any brand can deliver the benefits its customers truly want.
Browse Books: Business & Economics / Consumer Behavior
The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It (Hardcover). By Allen Weiss, PhD, Deborah J. MacInnis,
The Brand Benefits Playbook: Why Customers Aren't
The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It. See more. Pre-order Price: $14.99. Kindle $14.99.
The Brand Benefits Playbook：Why Customers Aren't Buying
書名：The Brand Benefits Playbook：Why Customers Aren't Buying What You're Selling--And What to Do About It，ISBN：9781637745038，出版社：Benbella Books，
Business & Economics / E-Commerce / Digital Marketing
The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling
Ideal Customer Profile (ICP): How To Create A
Jan 23, 2019 —
The Brand Benefits Playbook : Why Customers Aren't Buying
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The Brand Benefits Playbook: Why Customers Aren't
From two of the world's leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can
The Brand Benefits Playbook: Why Customers Aren't
The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It (Hardcover). Pre-Order Now Badge.
The Brand Benefits Playbook(Weiss, Allen
The Brand Benefits Playbook. Why Customers Aren't Buying What You're Selling--And What to Do About It. The Brand Benefits Playbook. Weiss, Allen · Macinnis
The Brand Benefits Playbook: Why Customers Aren't
The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It (Hardcover). By Allen Weiss, PhD, Deborah J. MacInnis, PhD
The Brand Benefits Playbook: Why Customers Aren't
The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It · What market they are in (or could be operating in) · How
The Brand Benefits Playbook by Allen Weiss, PhD
brand can deliver the benefits its customers truly want The Brand Benefits Playbook. Why Customers Aren't Buying What You're Selling--And What to Do About It.
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