Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability by Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry
Download Book ➡ Link
Read Book Online ➡ Link
- Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
- Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry
- Page: 288
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781119835202
- Publisher: Wiley
Electronic books free to download Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing—and in business, generally—Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.
Entrepreneurial Leadership and Sustainable Development—A
oriented, creativity, risk-taker, and visionary. Today, the need for entrepreneurial leaders in organizations is expanding every day,. and the
Marketing Strategies for Small Business Sustainability
A strategic marketing system entails a needs analysis, research and analysis, creative infusion, strategic positioning, marketing plan development and training,.
Undergraduate Business Degree Curriculum - Babson College
The liberal arts and sciences curriculum is designed not only to help make Babson students better business leaders, but also holistic and well-rounded citizens
7 Essential Characteristics of Entrepreneurship (2023) - Shopify
1. Risk-taking. You've likely heard the adage, “No risk, no reward.” · 2. Vision · 3. Discipline · 4. Adaptability · 5. Leadership · 6. Creativity · 7
Entrepreneurial Marketing - Booktopia
Booktopia has Entrepreneurial Marketing, Beyond Professionalism to Creativity, Leadership, and Sustainability by Philip Kotler. Buy a discounted Hardcover
By Hermawan Kartajaya & Philip Kotler & Hooi Den Huan
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability is a clarion call to marketers to embrace new and exciting
Entrepreneur - Start, run and grow your business.
Advice, insight, profiles and guides for established and aspiring entrepreneurs worldwide. Home of Entrepreneur magazine.
The 8 Key Leadership Skills You need to know in 2023 - IMD
Enhance your leadership skills to become more effective as a leader. Conflict in business may go beyond the workplace as it can involve customers,
Comments